Google Advertising

Google Adwords, Google Advertising

Paid Search:

  • Increases sales
  • Increases leads
  • Builds your brand
  • Your ads appear on Google, the world’s largest search engine.

 

Advantages

  • Easy to manage your budget
  • Extremely measurable
  • Offers a qualified return on your investment

Web Smart will research your business and the keywords that will give you best return and reach. We will discuss on a regular basis where your campaign is at and what you can do to increase your growth. Our dedicated campaign managers will continually tweak and monitor your campaign for maximum efficiency

Google Search Network PPC Advertising

ppc

Perfect choice for all businesses wanting to reach customers in the right place at the right time.

 

Known as ‘PPC’ or ‘Pay-Per-Click’ and one of the most effective methods to reach customers and generate direct response leads. Win positions on local, national or international Google search page results.

 

Three Search Advertising Strategies To Get Started

 

  • Target users searching ‘buy your product or service’
  • Try call only ads and reach ‘emergency’ traffic.
  • Use your competitors as keywords, take their clients.

Google Display Network – Banner Advertising

Fit for businesses needing to reach a large multi-device audience and fast.

 

Google’s display network spans over 2 million websites and reaches 90% of people on the internet. We design banners to position your brand on relevant high traffic directories, big news channels or other leading publisher apps, videos and websites of your choice.

 

Three Banner Strategies To Get Started

 

  • Target mobiles shoppers with proximity based ‘click and locate’ ads.
  • Drive awareness massive exposure sites like news24.com
  • Place ads around trending YouTube videos and find the customers your competitors forgot about

display

Google Video Network – YouTube Advertising

youtube

Suited to businesses of all types and sizes who need to talk with customers using a video/audio message.

 

Over 1 billion users watch over 6 billion hours of YouTube videos, the second largest search engine in the world. Websmart were one of South Africa’s earliest agencies to have run YouTube campaigns in the country and now first choice PC and mobile video advertising experts.

 

Three YouTube Strategies To Get Started

 

  1. Follow website visitors onto YouTube and speak with them.
  2. Build influence in the B2B sector with an educational sell.
  3. Retarget non-subscribers with your latest video content

All Google Networks – Remarketing & Retargeting

For businesses in competitive industries or driving repeat purchases and needing to retain brand exposure.

 

Increase customer retention, brand loyalty and memorability with Google Remarketing. Suitable for all AdWords networks, search, banners, video, apps and email.

 

Five Remarketing Strategies To Get Started

 

  1. Target customers who visit your site and dont buy.
  2. Follow individuals on existing email databases.
  3. Re-engage users who downloaded your app.
  4. Target viewers watching your YouTube videos.
  5. Block all visitors who don’t spend time on site

Google AdMob App Network – Android & IOS Advertising

apps

For advertisers building brand loyalty via Android and iOS mobile app engagement on all Google ad networks.

 

Did you know 60% of apps in the iOS store have never been downloaded, 95% of downloaded apps are abandoned within one month and 20% of apps are used only once. We support both download and app re-engagement campaigns through AdWords and Google Firebase integrations.

 

Three App Marketing Strategies To Get Started

 

  1. Re-engage users who got to app checkout stage but did not complete a purchase
  2. Cross-market updates and other apps to existing downloader databases
  3. Up-sell the paid version of apps to users who completed all stages of a free trial